MS in Sport Management

Developed by established faculty with global experience in athletics, the online Master of Science in Sport Management degree program invites students to benefit from Adelphi University’s accessible industry connections, strong alumni network and national reputation for excellence.

Our program empowers students to pursue their unique passions in sport management. With two optional specializations to choose from, you candevelop skillsfor managing impactful advertising and public relations campaigns that get fans excited about your organization or your team with aspecialization in sport marketingor hone in on what it means to manage and supervise intercollegiate and interscholastic athletics with aspecialization in collegiate athletic administration.

Adelphi’s MS in Sport Management is offered online andon campus, and its flexible curriculum allows you to pursue a specialization or choose a general track. This program is designed to provide students with hands-on learning experiences, ensuring they can apply what they learn directly to their current and future athletic roles. Develop leadership skills and learn to conduct the marketing and administrative tasks of sport organizations and business operations.

The MS in Sport Management program will help prepare you to excel in the industry, no matter where you are in the world. Our convenient online format allows working professionals to try their hand at designing facilities, planning for international tournaments and exploring sponsorship and promotional guidelines.

Our diverse faculty have professional experience in scouting, coaching, facility design, application development, sport marketing and more. Paired with our alumni who hold positions in nearly every professional organization in the tri-state area, we are ready to set our students up for long-term success.

Our sport management students graduate ready to fulfill roles such as:

• Athlete Representation/Agent
• Athletic Administrator
• Coach
• Digital Media Managers
• Director of Community Relations
• Director of Media Relations
• Events/Venue Manager
• Global Partnership Sales Associate
• Marketing & Engagement Manager
• Play-by-play Announcer
• Public Relations Manager
• Scouting Official
• Sport Marketing Director
• Sports Broadcaster
• Spotter/Statistician
• Strategic Partnerships Manager
• Ticket Sales Manager

Who Can Benefit

The online MS in Sport Management program is geared to individuals with busy professional and personal lives who want to expand their knowledge, hone their skills and begin, advance or change careers in the field. Our students have varying educational and professional backgrounds. They include but are not limited to:

• Current and former coaches and athletes
• Marketing and communication professionals
• Recent college graduates
• Career changers

Learn more about the on-campus MS in Sport Managementhere.

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Optional Specializations

Students in the online MS in Sport Management program may complete a general track or choose from two specializations. Each specialization area consists of five classes (15 credit hours) that delve into new and creative aspects in Sport Marketing and Athletic Administration.

General Track

Gain a well-rounded background in vital skills for leadership in sport organizations. In the general track you can:

• Customize your curriculum to fit your interests and career goals
• Explore cutting-edge strategies in sport marketing and athletic administration
• Build a holistic understanding ofsport management challengesand opportunities

Visit the curriculum page to view thecourse list and descriptions.

Sport Marketing Specialization

Develop the skills to promote brands in today’s complex, fast-paced marketing landscape. The sport marketing specialization explores:

• Promotion, advertising and sales management strategies
• Evaluation tools to measure campaign effectiveness
• Brand equity analysis and long-term development
• Communication techniques for public relations
• Licensing and merchandising
• Sponsorships

Visit the curriculum page to view thesport marketing specialization course list and descriptions.

Collegiate Athletic Administration

Athletic administrators and directors supervise every aspect of a university or college program, including coaches, operations, staff and budget. In the collegiate athletic administration specialization, students prepare for these responsibilities by learning to:

• Apply administrative theory to issues in intercollegiate and interscholastic athletics
• Organize intramural and recreational sports programs
• Maintain compliance with state and federal laws
• Communicate strategic messages
• Plan and fund sports events
• Manage sports facilities

Visit the curriculum page to view thecollegiate athletic administration specialization course list and descriptions.

Internship Opportunities

As an MS in Sport Management student, you’ll have the option to earn up to 6 credits toward your degree by completing an internship at a sport organization in your area. These exciting internships give you the opportunity to apply what you’ve learned in your classes to help solve real-world business problems, develop hands-on skills and discover what it’s like to work behind the scenes for a professional franchise, collegiate athletic program or nonprofit.

A dedicated advisor will help you find the right fit by taking advantage of Adelphi’s relationships with sport organizations throughout the New York tri-state area and across the nation. You’ll expand your own professional network as you make connections that can shape the next stage of your career.

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Program Benefits

• 熟悉体育营销、公共关系、大众传媒和技术，熟练掌握市场分析、预算编制和企业管理。
• Well-connected and distinguished faculty members with diverse professional backgrounds provide you with a personalized and supportive learning experience.
• Receive expert assistance from dedicated Adelphi faculty and staff when planning for a sport management career.
• 毕业于拥有强大校友网络和全国优秀声誉的排名靠前的学校，可以在该领域获得优势。
• Flexible entrance requirements no matter your experience or background — no GRE required.
• Become aWorkInSports.com会员可获得优惠费率，并获得可操作的职业建议和技巧，独家视频，与体育行业专家的采访等。
• Leverage Adelphi’s nationwide connections to participate in an optional internship and gain real-world experience in working at a sport organization.