Logos
Our single most identifiable and important asset is our logo. Adelphi University’s logo shape, color and usage need to be protected and honored. This guide will help you use it correctly.
Primary Adelphi Logo
The wordmark is the essential asset to be used in order to bring “Adelphi” front and center on all materials produced throughout our institution. The wordmark should never be altered outside of the following guidelines.
The Adelphi University wordmark should be primarily reproduced in gold.When gold is not an option or the background does not create enough contrast, it can also be reproduced in brown or knocked out in white. If full color is not available, the wordmark is available in black or white.
If placing the wordmark on materials that go to audiences unfamiliar with our institution (e.g., prospective students), our New York logo should be used.
Landscape
Wordmark Logo
Landscape
New York Logo
Adelphi School, Department and Office Lockups
大学子品牌可以通过选择使用主要的大学文字标志或他们特定的标志锁定来决定自己的最佳方式。
Requests for a specific department or office lockup can be made through theOffice of University Communications and Marketing.
Adelphi’s Lettermark
创建大学标志是为了在无法放置整个文字标志的情况下使用，比如分配给社交媒体个人资料照片的小空间。这个标志可以被一个金色、棕色或黑色的盒子包围，也可以被设置在一个特定于使用它的部门的图案或照片上。当用于公共消费时，保持与我们的标志的一致性是很重要的。请不要以任何方式滥用或更改我们的标志。禁区内不得出现其他标志、标志或图形元素。这个区域是由顶部、底部和两侧文字标记中的“A”的高度和宽度决定的。
The mark can also be used for internal signage in an athletics setting, such as in the center of the field or court.
Additionally, the University mark can be used as a design element as long as the primary wordmark is displayed on the same piece.
Landscape
Lettermark
Logo Usage Guidelines
Logo Size
The logo must be minimum 1.5 inches wide.
The logo should be used at the standard recommended minimum width of 1.5 inches. There is no maximum size for the Adelphi wordmark to be used.
文字标记的宽度不能小于1英寸。如果分配的空间小于1英寸，可以使用大学标志，只要“阿德尔菲大学”字样放在同一块显眼的地方。卡塔尔世界杯时间表
Exclusion Zone
禁区内不得出现其他标志、标志或图形元素。这个区域是由顶部、底部和两侧文字标记中的“A”的高度和宽度决定的。
Common Mistakes
当用于公共消费时，保持与我们的标志的一致性是很重要的。请不要以任何方式滥用或更改我们的标志。
Stretching |
Skewing |
Using non-Adelphi-approved colors |
Using different colors for the elements included in the mark |
Scaling elements |
Typesetting department or school name |
Adding elements |
Drop shadows |
Logo FAQs
Logos and school lockups areavailable for download. For specific office or department lockups, please contact theOffice of University Communications and Marketing.
To request a specific office or department lockup, please contact theOffice of University Communications and Marketing.
Athletic department and specific team lockups areavailable for download.
Below is a full list of each, along with a brief explanation of their practical use:
File Types:
- .PNGis the best format to upload to the web or mobile apps; basically anything with a digital display. It has a transparent background, so it will lay nicely on top of any background you put it on. It is a pixel-based format, which means that enlarging causes the quality to suffer.
- .PDFis an editable vector format that can be universally viewed on any computer with Adobe Acrobat or another PDF viewer.
Color Modes:
- CMYKshould be used for full-color print projects. It stands for Cyan, Magenta, Yellow and Key (Black), which are the ink colors used in full-color standard printers.
- RGBshould be used on any digital display. It stands for Red, Green and Blue, which are the colors used to create color variations on screens.
We’ve compiled a variety oftips and best practices for taking photoswhich help us tell vibrant stories through photography.
All photographed subjects must either sign anon-camera release, or, if photographing a public event, ageneral notice(PDF) needs to be posted at the event entrance.
No, you should not attempt to create your own logo.University Communications and Marketingcan assist with creating correct sub-brand logos for certain departments or initiatives.
We have a limited number of licenses available forour typefaces. Arial should be substituted when other fonts are not available on your computer.